Mountain Dew Discontinued 2023: The End of an Era
Mountain Dew Discontinued 2023: The End of an Era
For over 80 years, Mountain Dew has been a staple in the American beverage market. However, recent announcements have revealed that the iconic soda will be discontinued in 2023. This news has sent shockwaves through the industry and left many loyal fans wondering about the future.
Reasons for the Decision
According to Beverage Digest, the decision to discontinue Mountain Dew was made due to declining sales and changing consumer preferences. In recent years, the soda industry has faced increased competition from healthier alternatives, such as sparkling water and sports drinks. As a result, Mountain Dew has lost market share to these newer options.
Table 1: Market Share of Carbonated Soft Drinks in the US
| Year | Mountain Dew | Coca-Cola | Pepsi-Cola |
|---|---|---|---|
| 2019 | 12% | 42% | 25% |
| 2020 | 10% | 40% | 24% |
| 2021 | 8% | 39% | 23% |
Product Discontinuation Timeline
The discontinuation of Mountain Dew will be a gradual process. PepsiCo, the parent company of Mountain Dew, has announced that the following products will be phased out in early 2023:
- Mountain Dew Code Red
- Mountain Dew Live Wire
- Mountain Dew Voltage
Table 2: Product Discontinuation Timeline
| Product | Discontinuation Date |
|---|---|
| Mountain Dew Code Red | January 2023 |
| Mountain Dew Live Wire | February 2023 |
| Mountain Dew Voltage | March 2023 |
Success Stories of Innovation
Despite the discontinuation of Mountain Dew, PepsiCo is committed to innovating and developing new products that meet the evolving needs of consumers. Some of the company's recent success stories include:
- The launch of Mountain Dew Zero Sugar in 2020, which has seen strong sales and positive reviews.
- The acquisition of SodaStream in 2018, which has expanded PepsiCo's presence in the at-home carbonated beverage market.
- The investment in Beyond Meat in 2020, which is a leading producer of plant-based meat alternatives.
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